Every time you buy a cup of Joe or a package of coffee at your supermarket, you should double what you pay and send the second half to the coffee growers on the other side of the world. So that they can buy and plant the shadow trees that help beat climate change…

How could we do that, in practice, if we all wanted to? That’s what I would like to know. I love that it’s mostly small farms where our coffee comes from and I love the idea of teaming up with farms, maybe rotating on a year by year basis and sending our support directly to the farmers.

For me, it’s mostly self-interest although I also really like that growing coffee is an art and a culture. It must have been so wonderful to work there, when coffee farmers were still doing well. The dedication, the passing on of knowledge. I love that.

Because, see, if we don’t, the world may soon be running out of coffee.

I don’t know about you but I love Colombian coffee.

Of course, we also need to push back climate change. So use a simple French press, folks. Please.

This sounds good. Too soon to say more about it.

Feel free to share your opinion below, please.

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